Find the Trusted Messengers

Katelyn Jetelina, MPH, PhD: “The major challenge is that those at risk, and with whom we need cooperation to stop H5N1 from becoming a pandemic, trust the government and institutions the least […] There are many reasons for lack of trust: Their values don’t align, there are language barriers, some have been burned before, public health leaders have vilified them, and some have legitimate concerns about their livelihood being impacted.”