The Effects of September 11 on the Leading Search Engine: “This interpretation is consistent with recent reports that for most users, the Web isn’t a place for random surfing; most users re-visit a handful of their favorite sites as they use the Web each day. Google may be more efficient than searching one’s own bookmarks for popular sites; it certainly is more efficient if one is away from the PC that houses one’s bookmarks. Under this interpretation, brand name is at least as important as Web site domain name.”