Venture capital not for every start-up Entrepreneurs may find price of investment is lost dreams: “Stewart Alsop, general partner with Menlo Park, Calif., venture-capital firm New Enterprise Associates, agrees. ‘You have to look into your soul and decide why you’re doing the business,’ he says. ‘If you’re trying to make history, you need venture capital.’ If not, then, ‘find anybody other than a venture capitalist to finance your business.’”