Software Group Enters Fray Over Proposed Piracy Law: “John Gantz, director of research for IDC, which conducted the study for the Business Software Alliance, said that perhaps one of 10 unauthorized copies might be a lost sale. In developing nations, he explained, many users cannot afford software imported from the West. Instead of describing the $29 billion number as sales lost to piracy, he said, ‘I would have preferred to call it the retail value of pirated software.’ But, Mr. Gantz said, when the trade group released the study, it termed the $29 billion as losses.”