I keep running into things which make me try to think of a joke which starts with “An HBS case study walks into a bar…”

Today in the mail I received a cold-delivery of some books from eHarlequin.com. They thoroughly mispelled my name. They need a “boy do you have the wrong target market” checkbox to go along with the “yes, I’d like to subscribe to eHarlequin, I agree to pay $X a month for this and you’ll just keep sending it” and “no, you lunatics, I don’t want this, and I’m not even sure I want to keep the books you sent me even though I am a book anddict, andi realize they are mine to keep”.