Big-deal E-Tailer Boo is Thru: “The six month-old fashion and sportwear site is up for sale and could be shut down if if there is no taker…” - This is hardly a surprise - the customer experience was abysmal. Boo.com focussed on flashy graphics rather than makign it easy to purchase things. Q: Why should I have to change browser settings and download plugins in order to give you money? A: I shouldn’t. I don’t. Thank you, drive through.

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