Stop the Presses!: "The entire ability to sell an...

Stop the Presses!: "The entire ability to sell an...

Stop the Presses!: "The entire ability to sell an ad-edit ratio of 75 percent was based on this deliberate ignorance. Ad agencies and publications alike knew that many -- even most -- advertising dollars were simply wasted, but it wasn't in their interest to admit that, so they didn't."